OPERATOR-LED GTM ARCHITECTURE

Building Revenue Systems for Complex B2B Markets

GTMStack.pro applies enterprise GTM operating discipline to complex SaaS and services motions where pipeline quality matters more than activity volume.
$1.2M
Pipeline Built
87%
Growth Rate
12+
Years Exp
MF

Michael Findling

Founder, GTMStack.pro

Performance Benchmarks

$9M

Pipeline Generated

180%

MQL-to-SQL Lift

45%

CAC Reduction

22%

Churn Decrease

50+

Global Partners

15x

ROI on Ad Spend

Strategic Evolution

2021 — Present

Director, Demand Gen

PRGX Global Inc.

Scaled global digital acquisition by 40% in Year 1.

Modernized the MarTech stack to reduce waste and improve reporting.

Oversaw $2M+ in paid media budget across 3 continents.

2019 — 2021

Sr. Revenue Manager

AMCS Group

Details hidden
2017 — 2019

Marketing Ops Lead

Red Hat (IBM)

Details hidden
2014 — 2017

Solution Consultant

Salesforce

Details hidden
AI & MACHINE LEARNING

Architecting Intelligent Revenue Systems

Predictive Lead Scoring

Integrated custom ML models to prioritize high-intent accounts, resulting in 40% higher MQL-to-SQL conversion.

Impact: 40% Conversion Lift

Content Intelligence

Used LLM workflows for multi-channel content personalization at scale, reducing production time by 60%.

Impact: 60% Faster Delivery

GTM Workflow Automation

Built AI-driven agents to automate technical attribution and data enrichment across enterprise CRM environments.

Impact: 100% Data Accuracy

The Stack Matrix

Salesforce AdminHubSpot ProLeanDataMarketo EngageOutreach.ioSQL/BigQueryGoogle AdsABM StrategySEO/SEMMetadata.ioPardotContent SyndicationTeam CoachingBudget MgmtPublic SpeakingCross-Functional AlignmentOpenAI APILangChainPineconeAnthropic (Claude)Weights & BiasesHugging FaceTensorFlowPyTorchScikit-learnKerasPandasTableauPower BILookerD3.jsGoogle Looker Studio

Professional Validation

Salesforce Certified Administrator

Credential ID: 192837465

HubSpot Revenue Operations

Expert Level Certified

Google Analytics IQ

Valid through 2025

Academic Foundation

BU

Boston University

Questrom School of Business

B.S. Business Administration & Management

Concentration in Management Information Systems. Graduated Cum Laude.

Ready to improve pipeline quality?

Share your current motion, stack constraints, and where outcomes are lagging. We will map the highest-leverage starting point.

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