ABM · case study

$1.2M Pipeline in 90 Days from Verticalized ABM

Client: AMCS Group
Industry: B2B SaaS
Year: 2024
Qualified Pipeline$1.2M
MQL Lift35%
Data Quality80%

The challenge

AMCS needed measurable enterprise pipeline quickly in complex industrial and fleet/logistics verticals, while legacy content and outbound prioritization underperformed.

Our methodology

1. Designed end-to-end ABM framework; rebuilt vertical narratives and content; deployed industry-specific paid media campaigns; restructured outbound prioritization with GTM alignment.

Designed end-to-end ABM framework; rebuilt vertical narratives and content; deployed industry-specific paid media campaigns; restructured outbound prioritization with GTM alignment.

The execution

Designed end-to-end ABM framework; rebuilt vertical narratives and content; deployed industry-specific paid media campaigns; restructured outbound prioritization with GTM alignment.

The outcome

Measurable impact across pipeline, efficiency, and growth.

Generated $1.2M qualified pipeline in 90 days

Lifted MQL volume by 35% within 60 days

Improved CRM data quality by ~80% through audits + enrichment

Impact trajectoryKey metrics
Generated $1.2M qualified pipeline in 90 days

AMCS Group

Outcome summary

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