ABM · case study

87% YoY Pipeline Growth via Unified ABM + RevOps Model

Client: PRGX Global

Industry: B2B SaaS

Year: 2025

Pipeline Growth87%

Engagement Lift200%

MQL→SQL Lift180%

The challenge

PRGX needed to evolve from broad demand gen into full-funnel, governance-driven ABM. Systems were fragmented across Demandbase, Marketo, CRM, and analytics, limiting visibility and repeatability.

Our methodology

1. Built the first unified revenue operating model: integrated Demandbase + Marketo with Salesforce workflows

Built the first unified revenue operating model: integrated Demandbase + Marketo with Salesforce workflows, automated multi-touch attribution, formalized marketing ops governance, and rebuilt cross-channel data flows.

The execution

Outcome instrumentation & delivery

The outcome

Measurable impact across pipeline, efficiency, and growth.

Boosted marketing-sourced pipeline 87% YoY

Delivered 200% YoY engagement lift across target accounts

Improved MQL→SQL conversion by 180% via scoring + routing

Impact trajectoryKey metrics

“Boosted marketing-sourced pipeline 87% YoY”

PRGX Global

Outcome summary

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