ABM · case study

33% of Global Pipeline Influenced by ABM Activation

Client: Red Hat

Industry: B2B SaaS

Year: 2023

Pipeline Influence33%

Upsell Lift40%

CPL-30%

The challenge

Red Hat needed consistent ABM practices at global scale, reduced CPL, and better lifecycle engagement across enterprise accounts.

Our methodology

1. Built ABM Customer Activation framework + multi-product lifecycle playbooks

Built ABM Customer Activation framework + multi-product lifecycle playbooks, standardized change management, and deployed intent/account intelligence to optimize media and orchestration.

The execution

Built ABM Customer Activation framework + multi-product lifecycle playbooks, standardized change management, and deployed intent/account intelligence to optimize media and orchestration.

Outcome instrumentation & delivery

The outcome

Measurable impact across pipeline, efficiency, and growth.

ABM program influenced 33% of global pipeline

Increased upsell opportunity creation by 40%

Reduced cost-per-lead by 30%

Impact trajectoryKey metrics

“ABM program influenced 33% of global pipeline”

Red Hat

Outcome summary

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