Global Campaigns · case study

Sales Cloud Global Campaigns

Client: Salesforce

Industry: Technology & SaaS

Year: 2019

SQL Volume Lift65%

Primary Buyer Personas4

Campaign Funnel Coverage3+

The challenge

Global regions ran inconsistent campaigns with fragmented messaging and limited alignment to Sales Cloud positioning. Sales teams lacked clear narrative frameworks and campaign-ready enablement assets. Campaign performance data was siloed, making it difficult to understand ROI or regional execution quality. Marketing and Sales needed shared plays to target buying committees across industries. Campaign production lacked standardized templates, slowing time-to-market.

Our methodology

1. Narrative Framework Development: Created unified messaging for Sales Cloud across industries and segments

Narrative Framework Development: Created unified messaging for Sales Cloud across industries and segments

2. Persona-Based Content Strategy: Built assets tailored to sales leaders

Persona-Based Content Strategy: Built assets tailored to sales leaders, operations, IT, and front-line managers

3. Campaign Architecture: Designed modular plays deployable across regions with local adaptation

Campaign Architecture: Designed modular plays deployable across regions with local adaptation

4. Sales Activation Kits: Delivered talk tracks

Sales Activation Kits: Delivered talk tracks, sequences, and competitive notes to improve sales execution

5. Performance Dashboards: Linked campaign activity to SQL lift

Performance Dashboards: Linked campaign activity to SQL lift, pipeline creation, and opportunity progression.

The execution

Narrative Framework Development: Created unified messaging for Sales Cloud across industries and segments. Persona-Based Content Strategy: Built assets tailored to sales leaders, operations, IT, and front-line managers. Campaign Architecture: Designed modular plays deployable across regions with local adaptation. Sales Activation Kits: Delivered talk tracks, sequences, and competitive notes to improve sales execution. Performance Dashboards: Linked campaign activity to SQL lift, pipeline creation, and opportunity progression.

Outcome instrumentation & delivery

The outcome

Measurable impact across pipeline, efficiency, and growth.

Standardized global Sales Cloud campaigns, improving message consistency and campaign scalability

Lifted SQL volume by 65%

Improved multi-region alignment

Impact trajectoryKey metrics

“Standardized global Sales Cloud campaigns, improving message consistency and campaign scalability”

Salesforce

Outcome summary

Related case studies

View all

Red Hat

Enterprise ABM Activation

Designed and deployed global ABM activation programs for enterprise accounts, enabling multi-threaded engagement across buying committees and improving expansion and retention outcomes.

25+ points

NRR Improvement

40%

Churn Reduction

200+

Program Account Scale

ABMEnterprise GTMLifecycle Marketing

Salesforce

Singles & Doubles Playbook

Created a scalable campaign playbook for Salesforce Sales Cloud, enabling marketing and sales teams to execute repeatable, high-impact plays focused on pipeline creation and deal acceleration.

65%

SQL Volume Lift

Play Architecture Types

Pipeline Stage Coverage

Sales EnablementPlaybookCampaign Framework

Expertise applied

View all

Content Strategy Systems

Building scalable, structured content ecosystems—frameworks, taxonomies, templates, and workflows—that power consistent storytelling, AI discoverability, and multi-channel execution.

Learn more

Demand Generation

Building predictable, scalable pipeline through orchestrated multi-channel programs, precision targeting, and data-backed optimization across the full funnel.

Learn more

Omnichannel Marketing

Coordinated campaigns across channels. Unified messaging and orchestration that delivers consistent buyer experiences.

OmnichannelCampaigns

Learn more

Ready for similar results?

Let's talk about your GTM stack and how we can accelerate your next proof point.

Start a conversation View all case studies