ABM · case study
Fortune 50 ABM + Event Engine Driving Enterprise Pipeline
Client: Salesforce
Industry: B2B SaaS
Year: 2019
Pipeline Influence$11M
ABM Pipeline Growth30%
Target Account Cohort50
The challenge
Needed repeatable enterprise ABM motions and measurable event ROI across vertical programs.
Our methodology
1. Built ABM COE methodology
Built ABM COE methodology, integrated propensity-driven campaigns, and created event-to-pipeline playbooks with executive engagement.
The execution
Built ABM COE methodology, integrated propensity-driven campaigns, and created event-to-pipeline playbooks with executive engagement.
Outcome instrumentation & delivery
The outcome
Measurable impact across pipeline, efficiency, and growth.
$11M pipeline influenced from flagship executive program
30% YoY pipeline growth from ABM programs
Multi-million ACV influence from vertical events
Impact trajectoryKey metrics
“$11M pipeline influenced from flagship executive program”
Salesforce
Outcome summary
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